Home > The Economy > Retail sales versus debt liquidation: Which wins?

Retail sales versus debt liquidation: Which wins?

from Peter Radford

The phase of the recovery we are now in can be described as a tussle between two opposing sentiments for households. Do they go out and buy? Or do they pay down debt? Of course this is an aggregate view because there will be plenty of households in both camps. So it is the balance between these two opposing forces that we will need to track, especially as we go through the traditional year end selling season.

More to the point, this is a global tussle as well – more on that in a moment.

First: retail sales bounced up nicely, by 1.2%, in October. That makes it four straight months of growth and gives us a little room for maneuver as government spending tails away in the first part of next year. If we look at year on year growth the trend line is good, but not stellar. The bulk of the acceleration occurred earlier in the year, and even though we have consolidated that gain, we have not broken free of the constraints set during the crisis.

Still this is good news and helps us redefine what to expect over the next year. At this pace GDP growth should touch the upper boundary of a 2.0% to 2.5% range. That’s not enough to cure our problems, but it isn’t a collapse back either. All that talk of a double dip recession seems a long time ago now. After the stimulus stopped the rot, consumers have returned with just enough energy to keep us all afloat.

The big risk to all of this is the continued overhang of debt.

As long as the indebtedness of the economy runs at the extraordinary levels reached during the 2005 through 2008 period we will be hampered by the diversion of incomes into debt pay down and thus away from consumption. It is this aggregate shift towards savings – a debt pay down and a deposit into savings are the equivalent and both reduce consumption – that is currently setting the boundary on how fast we can escape the crisis.

Those GDP growth rates of around 2.0% to 2.5% are simply not enough to allow us to reconstruct a strong economy, reduce debt, and lower unemployment all at once. So when businesses look into the future to make expansion plans and set sales goals they are still expecting slow growth. Thus they pull back on investment and keep a tight lid on expenses and their workforce levels. Once an economy slips into this kind of mediocrity it is very hard to escape. The velocity is never sufficient to move to a higher orbit, and the dull outlook begets more dull results.

This story is being repeated on a global scale.

At this level the argument is between expansionists who want economic policy to be positive and apply the force necessary to create that “escape velocity”; and those who see dangers of inflation, currency devaluations, and a tide of deficits from such positive actions. The first group want more active policies. The second group want to retrench and shrink the worldwide economy.

The central issue is to achieve a fruitful balance between productive capacity, and the demand for goods or services produced by that capacity. The expansionists frame the discussion around the lack of demand. They see the problem as a need to induce more spending. The retrenchers want to shrink the economy back into alignment by curbing demand and, presumably, allowing idle capacity to linger on. The biggest part of that idle capacity is, of course, unemployed workers. What the retrenchers are not saying too loudly is that the only quick way to achieve balance through contraction is to reprice the value of the assets or labor that constitute the spare capacity downwards such that is can be absorbed at a lower level of activity.

Naturally I am an expansionist and advocate stimulating demand rather than imposing more wage and asset price reductions.

Yet the austerity, fiscal hawk, retrenchment argument is gathering force. The terrible financial difficulties in Ireland are being used as a stalking horse for more draconian policies elsewhere – even in places like the US where there are many more options than in Ireland.

What this all amounts to is an extraordinary misreading of history and a victory for long ago debunked economic theories. That we are even having this discussion is a symptom of the bankruptcy of those policy elites who drove us onto the rocks, and are now wanting to impose harsh and anti-social measures to counteract the consequences of their earlier mistakes. It is no coincidence that the creditors who are supposedly baying for austerity, else they won’t lend to us anymore, are the self same folks who bloated their incomes by peddling toxic assets a few years back. Having bailed them out we are now supposed to bend to their will and slash our wrists so as not to impose a cost on them. This is exactly the situation Ireland finds itself in. That we and others are beginning to cave in as well is scandalous.

So an epic struggle is unfolding, most people are unaware of it, yet its outcome will determine the livelihoods of hundreds of millions of people. Will we expand or contract? Will we stimulate or slash and burn? Will we spend or save? Will we invest or will we cry poverty and cutback? This is not trivial.

And right now the wrong people have the upper hand.

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Categories: The Economy
  1. Podargus
    November 19, 2010 at 7:28 pm | #1

    We urgently need to move beyond the growth at any cost paradigm.That is just digging a deeper hole.There will eventually be a stable economic system.At what level of activity that will be depends a lot on decisions made during this crisis.
    If we continue the way we are it will be crash and burn rather than a gentle landing if we change our direction of approach.

    There are many actions to take to ensure that gentle landing.Getting the unemployed to work on useful infrastructure projects and quitting population growth through drastic curbs on immigration are just two of them.

    Reversing globalization and free trade is another.The USA is a sovereign nation.Don’t give up your freedom of action in the name of some silly ideology.

    • Alice
      November 20, 2010 at 8:28 am | #2

      The trouble is we dont really live in a growth at any cost paradigm – growth is lagging hype. What we are dealing with is a growth in share price at any cost paradigm and to get rid if that we need to deleverage the financial markets and remove some of the artificial drip feeding, like manadatory super, into financial firms.

  2. Pandora
    November 19, 2010 at 8:59 pm | #3

    Speaking from the “front line” here in middle America, the policy makers are walking a tightrope. In order to navigate across the rope safely, the rope needs to have just enough slack and just enough tightness to allow the walker to stay on and balance his way across.

    My family and I have weathered a job loss (2005) and several other “Game of Life” set-back scenarios up until 2008. With the low mortgage rates now we’ve refinanced our home mortgage with a 10 year term that frees up some extra cash for us on a monthly basis. Our plan is to continue to pay down the debt (major credit card with 2 years to go until paid off) with some of this money, save some and spend some. If many other families are like us, we have plenty of pent up consuming we want and need to do (home maintanance projects, old appliances and windows to replace, vacations we want to take….) However, we absolutely refuse to use credit cards (the major players don’t play fair) and are practicing the art of saving for what we want. On a “micro” consumer level, a slower expansion–our desires tempered with patience–and trust that we will achieve our goals within a reasonable amount of time (barring any unforeseen future job losses etc.) so far seems to be working for us.

    From my view, we have the desire to buy (the demand) but not the means as of yet to do so. Barring a sudden windfall or a job offer for me, (I’ve been unemployed by choice for the past 6 years, looking actively for something for the past 3)
    we rely on our debt pay-down to free up the cash for buying the things we want and need.

    What we are doing is basically the conventional wisdom from our elders—pay off your debt, save for the things you need, spend your money wisely. So how can our policy makers turn this common sense into wise policy on a macro level? Growth at any cost seems more like cancer rather than a cure. What might be a more sustainable approach to “fixing” the economy?

    • Stephan
      November 20, 2010 at 10:04 pm | #4

      Pandora,

      A very interesting comment. Your question “So how can our policy makers turn this common sense into wise policy on a macro level?” is intriguing. This is the dilemma they can’t turn this common sense into wise policy on a macro level. Your conventional wisdom to pay down debt and/or start saving is good for you but if everybody starts to wise up the economy has a major problem. What follows then is the fallacy of composition.

      Why? The basic mantra in economics should be: spending is income. If you find a job and have income you might think now I can spend. Actually it is the other way round. You only have income because somebody else spent before. Now if everybody starts paying down debt and/or saving there’s a leakage from the spending stream and there’s less income in the economy. It’s as simple as that.

      The only entity who can make up for this spending shortfall is the US government. It must spend to fill the gap because you and many other private sector entities desire to deleverage and/or save. Unfortunately this very simple economic wisdom is not part of the intellectual baggage in DC.

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