Rethinking the labour markets: the challenges of crowdsourcing
from Maria Alejandra Madi and the WEA Pedagogy Blog
More recently, the internet has enabled the transformation of traditional work under Fordism, to knowledge work, characteristic of post-Fordism. In knowledge work, multi-tasking workers are integrated into flat hierarchical structures, compared to the centralized large corporation, e.g., General Motors. As a result, communication channels have been re-defined with greater involvement of lower-level employees in decision-making. Knowledge work includes new employment practices, such as time flexibility, teleworking; alternative payment schemes; along with employee empowerment and autonomy; task rotation and multi-skilling, team work and team autonomy. Potential consequences include fragmentation of work, crowdsourcing and virtualization of work.
Indeed, technological change has significantly transformed the labour market as the result of the diffusion of innovative practices at the micro-level. Crowdsourcing, for example, is the outsourcing of tasks to a large, undefined group of people in an open call. Considering this background, current challenges in working conditions are also related to the emergence of a crowd of freelancers available and able to quickly do the necessary tasks. The cloud based work environment is characterized by five essential characteristics: on-demand service; broad access; resource pooling; rapid elasticity; and measured service (Ipeirotis, 2012). read more